The Cause

The goal for the ride is to raise $100,000 for Parkinson’s Disease Research. The primary beneficiary is the Paul Ruby Foundation for Parkinson’s Research, a local 501(c)(3) non-profit charity founded in 2007 and located in Geneva, Illinois.

After being diagnosed with early-onset Parkinson’s Disease in 2006, Paul Ruby decided to create an organization that would increase awareness of the disease while actively raising funds and support to find a cure. 

To date, the Paul Ruby Foundation has raised over $300,000  for the research of Parkinson’s Disease through events and donations.  In 2008 the Paul Ruby Foundation began a partnership with the Northwestern Parkinson’s Disease and Movement Disorders Center ( recognized by the National Parkinson Foundation as one of 38 worldwide Centers of Excellence. 

It is the aim of the organizers to enable 100% of all registration fees to go directly to the foundation. All attempts will made to cover the operating expenses for the event through private and corporate sponsors. In addition to the registration fee and to meet the fundraising goal, riders are encouraged to obtain donations from family, friends, business associates etc.. All moneys donated qualify as a tax deductible gift to a registered non-for-profit charity.

How You Can Make a Difference

“I really enjoyed this experience … More importantly than the fun, I am glad I was able to raise funds for Parkinson’s Disease research through my participation in this ride … I dedicate this ride to my Dad, George. This ride took five hours of my life. It is nothing compared to his daily and hourly battle with Parkinson’s Disease.”  - Jim Duran, 2010 Sub-5 Century Participant

Whether you’re a recreational rider with a goal of completing 30 – 60 miles or a road cycling enthusiast with a goal of completing 100 miles in under 5 hours, we challenge you to set a fundraising goal as lofty as your cycling goal. This page provides tools and resources that will help you reach your goal. If you have questions about effective fundraising, please contact Julie Captain ( or Jorie Parwani (